22. December 2015

With especially designed 2.4 metre high Christmas trees, the brands at ION Orchard in Singapore offered their unique interpretation of Christmas in Singapore.  Next to BUBEN&ZORWEG brands like Swarovski, Ermenegildo Zegna, Braun Büffel, or Cortina Watch are supporting this project in a good cause. BUBEN&ZORWEG opened its boutique in 2013 at ION Orchard shopping mall, which is renowned not only for its spectacular facade and award-winning design, but also for the impressive number of stores occupied by well-known luxury brands.

ION Orchard VIP members and shoppers are encouraged to put in bids to adopt the tree of choice via an IPad next to each tree. Bids are starting at SGD 8,000, with the highest bidder earning adoption and naming rights for each tree of choice, on top of a token of appreciation from the respective brands and ION Orchard. Shoppers can also make direct donations at several donation points. Funds raised will go towards helping a school and 350 students will benefit from the donations.

You have the chance to support this wonderful  project until the 3rd of January.